PRIMUS CRM – MADE IN CANADA. PROVEN IN DEALERSHIPS.

The smartest AI-Powered CRM, period.

Primus’ AI engine engages and ranks every follow up, so your team knows exactly who to call, text and follow up with next – One platform, for your customer journey.

Primus CRM Tools

PRIMUS CRM POWERS SPEED-TO-LEAD
INTO SOLD

Coach Primus, your CRM Co-Pilot, helps your team convert more leads, book more appointments, and follow up on revenue opportunities with minimal effort. 

 

Capture and Convert More Customer Leads.

Never miss a lead again. Primus’ unified inbox brings every internet and text conversation into one place. Our AI optimizes texts, emails, and tasks to qualify leads the right way.

Become the dealership they choose

First to respond wins. Primus ensures you are always first with intelligent, personalized automated responses that sound human and helpful.

Build Better Messages - Fast.

Use AI to create emails, subject lines, texts, and images - then turn them into actionable, proactive customer communications

Stop over-configuring CRMs.

Choose and go - smart defaults and per-user permissions that get your store live quickly.

White-glove, founder-led support.

Built by an award-winning automotive CRM consultant and delivered to dealers by a hand-picked team that’s proactive, smart, and dealership-first - from Sales to the C-Suite.

NOW AVAILABLE

SHOWROOM VISITS – BUILT TO MEASURE. DONE RIGHT.

Boost efficiency with connected platforms

Let’s Get Started Today!

Primus CRM is The All-In-One Lead Conversion Platform Built For Modern Dealerships.
It Keeps Speed-to-Lead, Showroom Visits, and Reporting Clean - Done The Right Way, All Day.
Let Primus CRM Scale Your Business With Confidence!